Viewing entries tagged
branding
“Rebecca gave me an opportunity to see myself in a way that I never had before. I had an image in my mind of what I expected to see in the photos, but instead I saw a happy, successful entrepreneur who was living a really great life. Rebecca you captured my space beautifully and I'm so excited for the next photoshoot!”
What is one tip you would give other self-employed professionals who are just starting out? Business can be rocky, especially at the beginning, so it’s important to keep developing ideas—to be innovative, to try new things. Don’t become stagnant. Keep learning—attend conferences, workshops, webinars. If one thing doesn’t work, try something else. Observe and learn what your clients want, and adjust your services accordingly. I’ve learned in life that things often don’t go as planned. This is true in business as well. Don’t fight it; go with it! Being stuck in one certain mindset can be damaging to your business’s success.
Every business need a strong brand. A large part of building an iconic brand is having professional images that show off your services, products or people. Check out a previous post I wrote about this topic here: “Commercial Branding Shoot. Why You Need One”. Working with local Toledo professionals to create high quality branding images has been a rewarding experience and I enjoy seeing how my services can make a difference in their business.
Commercial photography makes up a good portion of my business. I work with a variety of businesses and professionals in different fields. Some need branding images for their websites, some need social media content, and others are looking for headshots. Every business needs documentation of their product, service or professional faces. High quality commercial images play a large role in marketing to potential clients. I really enjoy being able to offer this service to Toledo area businesses. I love getting to know more about other professions and brands as I work with them on their commercial photos.
March 2019 was my fourth year documenting the Water for Ishmael annual fundraising event. Each spring the staff, students, and volunteers put together a special event to raise funds for scholarships for ESL students. Dinner is served and includes dishes from many different countries. Some food is homemade and some is donated by a variety of local restaurants. The event also involves a silent auction, a bazar, cultural demonstrations and traditional dance performances.
Anva is a very cute place. The decor is fun but relaxing and comfortable. I am a lover of textures and Anva is full of lovely ones to look at and feel. I felt like the whole place spoke to me saying, "just breathe and be". Val is one of the most positive people I have ever met. Every other word out of her mouth was a compliment. I am drawn to people like that because I highly value words of affirmation. What better place to get a self esteem boost than your stylist's chair? Val was very knowledgable about her business and her services. She has her client's well being in mind.
Branding your business might sound like something that just happens. When you start your shop, your service, your product, branding and public image will just fall into place right? Wrong. Branding is something purposeful that every successful business has done. Branding has to do with logos, color schemes, names and aesthetic. But it is even more than that. From the way you speak about your business on your website to the smell your clients associate with your company, everything you do can impact your branding.
